Start Date: 2024-10-12
End Date: 2024-10-18

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Canadian Tourism Ministers Collaborate for Sector Growth

Tourism ministers from across Canada convened in Banff, Alberta, for the 2024 Canadian Council of Tourism Ministers meeting. The discussions focused on strategic initiatives to enhance destination development, workforce retention, and improving air access. The ministers acknowledged the need for consistent dialogue with experts to address challenges such as limited transportation connectivity and competitiveness in domestic air travel. Alberta's success in recovering tourism spending to pre-pandemic levels was highlighted, indicating effective strategies that could be replicated nationally. The ministers also addressed the economic impact of wildfires and the importance of emergency management in maintaining Canada's tourism brand.

Sources: ['Announcements: www.canada.ca']